How Instagram Helped The Fashion Industry

Before Instagram, people used to find their favourite styles in music videos and TV series and sometimes even Google their favourite stars’ attire but with the introduction of Instagram, finding styles of fashion is easier than ever. Since Instagram appeals to the eye as it’s a bunch of pictures and videos, all a designer needs to do is post a picture of their clothing and the doors are open. Many followers follow and sometimes a few business deals are on the cards. Instagram serves as an online store without purchase but still qualifies as window shopping. It’s easier to even find out the latest trends in brands and styles. Sometimes it’s not just brands. Many people become fashionistas on Instagram and make money from it. Photographers now also have a huge platform to share their work and get recognised for it. Basically Instagram has been beneficial to the fashion industry and will be more influential in the years to come.

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